What It Is
Banish brass forever with The Perfect Blonde Purple Toning regimen from the brand that knows color! Utilizing a special dye to beautifully tone hair with no sulfates, this duo cleanses, softens and brightens blonde hair like never before. Perfect your blonde and kick brass every time you shampoo!
 
What It Does
Eliminate brass and tone blondes while adding strength, shine and elasticity back into the hair with added keratin, wheat and silk amino acids.
 
What Else You Need to Know 
Dual ultra-violet dye system purifies and neutralizes unwanted yellow tones
Optical brighteners protect and enhance blonde radiance
Sulfate-free formula gently cleanses (one of the few available sulfate-free blonde shampoos) For anyone with blonde, silver or highlighted hair looking for a sulfate-free blonde shampoo option to keep their blonde beautiful and brass-free in-between salon visits.
 
How To
Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if additional toning is desired. For added moisture and tonality, follow with The Perfect Blonde Conditioner.
 
Ingredients
Water (Aqua/EAU), Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Glycol Stearate, Simmondsia Chinensis (Jojoba) Seed Extract, Equisetum Arvense Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Arnica Montana Flower Extract, Helianthus Annuus (Sunflower) Extract, Cocos Nucifera (Coconut) Oil / Gardenia Tahitensis Flower Extract, Keratin Amino Acids, Wheat Amino Acids, Silk Amino Acids, Hydrolyzed Keratin, Polyquaternium-7, Fragrance (Parfum), Panthenol, Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2 (CI 60730), Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone.