What It Is 
So Silver Shampoo is a color depositing purple shampoo that neutralizes and eliminates brassy, yellow tones in blonde and grey hair without stripping your clients' color.
This shampoo can be used on color treated hair to brighten blonde, platinum, and grey/silver hair while also cleansing.
 
What It Does 
Deposits violet pigment to neutralize brassy tones.
Illuminates highlights on blondes.
Brightens blondes & enhances silver tones.
 
What Else You Need to Know 
The Matrix So Silver collection includes the Shampoo, Conditioner, Mask and Toning Spray. It is designed for blonde levels 8-10+.
The products feature a fragrance with top notes of leafy greens, rosewood, and jasmine.
 
How To 
Wearing suitable gloves, apply to wet hair, lather and rinse well.
 
Ingredients
AQUA / WATER / EAU SODIUM LAURETH SULFATE SODIUM CHLORIDE COCO-BETAINE GLYCOL DISTEARATE DIMETHICONE COCAMIDE MIPA SODIUM BENZOATE HEXYLENE GLYCOL PARFUM / FRAGRANCE SALICYLIC ACID CARBOMER CI 60730 / EXT. VIOLET 2 GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE SODIUM HYDROXIDE CITRIC ACID.