What It Is
Pravana's Purify & Revive Prime is a plant based lactic acid-powered demineralizing spray that takes just 3 minutes, reducing prep time by 95%.
 
What It Does 
Removes hard water deposits instantly
Takes 3-minutes, reducing prep time by 95%
Creates a foundation for an optimized chemical servic
Plant based Lactic acid seals in the cuticle, locking in color
Promotes volume, vibrancy, and smoothness.
Eliminates brassiness, unevenness, discoloration, and damage
Hair is left weightless, lightly volumized, and moisturized
 
What Else You Need to Know 
Lactic acid demineralizes mineral build up.
Use before all chemical services to optimize results.
No need for an upcharge; lets clients spend money on extra services.
Delivers more even results, boosting stylist confidence and client satisfaction.
Maintain your color at home with Purify & Revive CLEANSE Shampoo.
 
How To
Before color treatment, divide the hair into sections and spray throughout hair to evenly coat, making sure not to oversaturate. Comb through hair. Wait 3 minutes. Apply color.
 
Ingredients
AQUA / WATER / EAU, POLYSORBATE 20,LACTIC ACID, COCAMIDOPROPYL BETAINE, FRAGRANCE (PARFUM), DISODIUM EDTA,PHENOX YETHANOL, AMINOMETHYL PROPANOL, ETHYLHE X YLGLYCERIN, ALPHAISOMETHYL IONONE, CITRONELLOL, LINALOOL, HEXYL CINNAMAL, HYDROXYCITRONELLAL.