What It Is 
Matrix's Keep Me Vivid Color Preserving Shampoo with optimal color retention properties extends the longevity of brightness in a variety of color treated hair.
 
What It Does
Fade fighting technology keeps high maintenance colors vibrant for longer.
Sulfate free technology maintains bright, vibrant hair colors for an extended period of time.  Retains vibrant hair color for up to 65 days and for up to 21 washes for long-lasting color and added shine.
Locks in all hair colors from reds, pastels, blondes and brunettes.
 
What Else You Need to Know 
Keep Me Vivid is a professional haircare system formulated with silk amino acids that lock in vibrant colors and protect from fading in between salon visits.
The Keep Me Vivid System includes a Shampoo, Conditioner, Velvetizer and Lamination Spray.
The products feature a fragrance with notes of vanilla, coconut and cotton candy.
 
How To 
Daily use for clean and gentle nourishment.
 
Ingredients
AQUA / WATER /EAU CETEARYL ALCOHOL AMODIMETHICONE CETYL ESTERS PARFUM / FRAGRANCE CETRIMONIUM CHLORIDE DIPALMITOYLETHYLHYDROXYETHYLMONIUM METHOSULFATE MICA TRIDECETH-5 PHENOXYETHANOL TRIDECETH-6 GLYCERIN BENZOPHENONE-4 CI 77891 / TITANIUMDIOXIDE TRIDECETH-10 CHLORHEXIDINEDIGLUCONATE CITRIC ACID BENZYL SALICYLATE BENZYL ALCOHOL PEARL POWDER ACETIC ACID(F.I.L. D224487/1)