What It Is 
Colorful Anti-Fade Shampoo offers a luxurious, epic clean that doesn't strip color or moisture; yet whisks away dulling dirt and harsh pollutants. The result? Maximum shine, intense vibrancy, 3X more strength, and less breakage.
 
What It Does 
Gently cleanses color-treated hair
Fortifies hair for 3X greater resistance to breakage**
Free of SLS/SLES sulfates* *SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
 
**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs. a non-conditioning shampoo
 
What Else You Need to Know
The Colorful Collection is specifically formulated to preserve fierce, fabulous, vibrant color, long after you leave the hair salon. Stocked with nourishing, sulfate-free ingredients like Camellia Oil and Pomegranate extract, it boasts our exclusive Smart Release Technology that continuously releases Rose Hip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from the cumulative effects of daily styling.
 
How To
Apply to wet hair. Lather, and rinse.
 
Ingredients
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Phosphatidylcholine, Camellia Sinensis Seed Oil, Arginine HCl, Punica Granatum Extract, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Propylene Glycol, Glyceryl Laurate, Tetrasodium EDTA, Iodopropynyl Butylcarbamate, Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Benzoate, Sodium Hydroxide, Hydroxycitronellal, Linalool, Fragrance/Parfum.